Inspiration

Do you sometimes feel like you’re in a creative slump?Do you need a productive day or week but your creativity is on pause?As a creative professional, I rely on my creativity every day. It is imperative that I stay motivated and inspired.Here are 12 of my go-to tips and tricks for fueling creativity: 1. Go for a Walk Taking a break, being outdoors and breathing fresh air...

Usually, after an exciting and productive day, I sit back with a cup of tea and reminisce with my husband James about the events of the last few hours. The Magnetize Your Brand workshops on March 26th and June 17th were no different. Both times, I hosted my workshops at L’Espace Beaconsfield. What a thrill! Lets recap 5 important tips for creating an enriching event:  Tip...

Hello lovelies, I’m so excited to share with you the rebranding we created for Kyle Rodeck over at Merchant Corner. Kyle attended my first Magnetize Your Brand workshop back in March, where I took him and 49 other entrepreneurs on a branding journey.The goal of the workshop is for business owners to walk away with a clear vision for their own brand. Kyle knew he...

Did you know that visuals are processed by the brain 60,000x faster than words? Your brand colors play a key role in attracting your customers so it’s important get it just right. 8 easy tips to help you choose brand colors that attract your ideal clients. 1- Check out the competitionIs there an industry standard color for your type of business? Do you want to play it...

Who is your ideal client? Everyone? Logic tells us that when you cast a wide net, you catch more fish.Not in the marketing world.When you focus on EVERYONE, you’re wasting time and money reaching out to people who just don’t have an interest in your product or service. What you need is an ideal client. Who is your ideal client? Simply put, your ideal client is someone...

Are you tired of spinning your wheels, trying to figure out what your ‘brand’ needs to stand out from the crowd? Are you wondering how to build a brand that will magnetize your clients? Or maybe you feel like your brand is a little lackluster and in need of a rebrand.If any of this resonates with you, these 5 branding tips will be your go-to...

YOU are your brand. Without YOU there would be no brand. Clients choose to work with you because they feel a connection with YOU. Your business and branding is an extension of YOU, your vision and your passion. Authenticity In this digital era of online marketing, it’s become imperative to put yourself out there and share your uniqueness with the world. Your brand is the perfect window.Take...

Are you amazed at everything you've accomplished this past year? Wherever you are, who ever you are, I'm positive you have accomplished a great deal to be proud of in 2015.Did you set intentions last year? If not that's ok. And if you didn't manifest all your intentions that's ok too. These are not meant to cause us to feel shame if they are not...

Ever want something so bad you couldn’t ignore it? I’d like to tell you the story of a client who wanted something and took the steps to make it happen.Her name is Ruchy. She’s an extremely smart woman (she has an MBA from McGill, no less) with a beautiful soul. Ruchy was climbing way up the ranks in the fashion industry until one day, she...

Here's a question for you that will get you thinking about your brand from the customer's perspective. What makes you buy from one brand over another? Is it the price? The brand name? The product or person's reputation? Or is it the way you FEEL when you use this product or work with this person?In my opinion the most important factor is the latter. It...