29 Jan Branding your business is a spiritual journey.
YOU are your brand. Without YOU there would be no brand. Clients choose to work with you because they feel a connection with YOU. Your business and branding is an extension of YOU, your vision and your passion.
In this digital era of online marketing, it’s become imperative to put yourself out there and share your uniqueness with the world. Your brand is the perfect window.
Take my dear friend Lisa LaJoie of Tappingintoit.com, for example. As a psychic medium and (quite frankly, incredible) intuitive she knew more than anyone that her branding should capture the essence of who she is—the essence of her soul. And that’s why she came to me.
After years of running in circles and trying on different logos, colours and fonts, it was time to take the bull by the horns. She wanted branding with more depth and more meaning. She wanted to reveal herself to the world and magnetize those who need her most.
“You listen in a way no one else does. You really heard me!” – Lisa LaJoie
Your branding should be emotional and a true testament to your self. Infuse your brand with elements that are personal and the rest will follow. This personal touch can be represented in symbolism, a pattern you love to wear, or a favourite colour.
In Lisa’s case, it was her late mother’s watercolours that inspired her custom textures (I used actual close-ups of the paintings). I then decided we’d represent the astrological and mystical side of her work with a pattern of lines and circles. Lisa also loves the Sedona mountains and the shades of red found in the rock, so I suggested a burnt orange-red colour (that we named Sedona) for her colour palette.
And then for the logo. This part blew our minds! I’d been working on some logo options using the infinity symbol, a strong hit for Lisa energetically and a symbol of the infinite source of life. The eagle was also as a possible idea, since the eagle is one of Lisa’s totem animals.
Then, Lisa asked, “is there a way to combine the two?” Ah ha!
This is exactly what my super talented, illustrator, designer, photographer husband, James, had crafted the night prior. After brainstorming over dinner, he’d sketched an eagle whose wings were shaped like an infinity symbol (I’m a very lucky lady to have his help from time to time on projects).
Spiritual synchronicity had been at work, doing its thing and using whoever it could to get Lisa’s logo created. From there we brought it all together with the right typography, colours and gold effect.
There you have it. Beautiful branding for a beautiful friend that’s deeply rooted in who she is. It uses elements that she values and that hold great energy for her and her business. Lisa now has a brand she loves and can wear proudly.
See for yourself below the magic we created together.
Click here to read Lisa’s full testimonial.
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