How to choose your brand colors

How to Choose Your Brand Colors

Did you know that visuals are processed by the brain 60,000x faster than words? Your brand colors play a key role in attracting your customers so it’s important get it just right.

8 easy tips to help you choose brand colors that attract your ideal clients.

1- Check out the competition

Is there an industry standard color for your type of business? Do you want to play it safe or stand out from the crowd? You can differentiate yourself by choosing a totally different shade or tone of that color. You could also consider adding a bold accent color that you use in a 30% ratio in your visuals, website and logo.

 2- Consider your target audience

What color does your ideal client gravitate towards? The goal is to have your brand colors reflect who you are and what you sell but also appeal to your buyer. Is there a color that you love that might magnetize your ideal client and be pleasing to their eye?

3- What’s your favorite color?

As an entrepreneur I believe that you are your brand. You are the driving force behind your product or service so why not infuse brand colors you personally resonate with into your brand. Decide on one or two favorite colors to explore and work from there. Do your favs work together?

4- 50 shades of…

Look at different shades and tones of your favorite color(s). Many people like blue for example and it is the most widely used color for logos but there are so many different kinds of blue. A blue can be vibrant, muted, greyish, cobalt, royal, navy, turquoise, or even pale and icy. I recommend using Pinterest to search for different shade and tone options. You simply enter your color’s name into the search bar followed by the word “palette” or “scheme” (ex: Blue Palette) and be inspired by what comes up.

5- Explore color psychology

If you’re not sure what colors your ideal client would be attracted to you can explore color psychology for answers. Colors trigger different emotions and we can use this to our advantage in marketing. Refer to this brand color psychology guide we created for you:


6- Color combinations

My best trick for finding interesting color combos is again, to use Pinterest. To do this you just search for your chosen main color or colors as mentioned above and look through the hundreds of different combinations that will be displayed. You’ll know what you like once you see it. If you know of an interesting color combo you’d like to see just type in both color names followed by the word “palette” or “scheme”.

When you see something you love Pin it or right click to save the image to your computer. You may decide to put colors together from a few different palettes to make one that’s completely your own and to your liking.

7- Number of colors

I normally create color palettes with 6 colors for my clients. This typically includes 1-3 main colors and the others are there to support. For example, sometimes I’ll choose 2-3 shades of the same color. You can play with these as background or highlight colors and provide flexibility for your designs. I also almost always include a neutral light color like an ivory or a light grey that pairs well with the main colors. These come in handy for backgrounds instead of having to use white.

8- Accent color

You may want to consider an accent color as one of your 6 colors. A color that you can have fun with when you want a word or a call-out burst to stand out on a page. This would normally be a bright punchy color. It could also be a texture that you use inside your lettering or website buttons like a gold texture.

Once you have a color palette you love, share it with your designer and let her (or him) know which are your main colors. Your palette can then be used to create your logo, business card, website, and any other graphic elements that make up your branding.

Your marketing visuals and website should all be cohesive and consistent with your color palette.

I’d love to hear what fun color combinations you come up with.

Please do share with us in the comments below!


No Comments

Sorry, the comment form is closed at this time.