If you are in the market to rebrand your visual identity you may be wondering how to choose your colours. Although there are a few factors to consider in selecting which colours will best represent you and your brand, I will share with you three easy tricks to create a palette of colours.

Option 1

Go for complimentary colours. Take a look at a colour wheel and you will see that any two colours that are completely opposing on the wheel are what are called complimentary. You can find some pretty interesting combinations this way like yellow and violet or yellow-green with red-violet or even orange with blue.

Option 2

A timeless option is the ever popular monochromatic palette. This means using any shade, tint, or tone of one colour. We see this frequently with shades of blue. I often will have a couple of shades of one colour in palettes I create for my clients. It gives flexibility down the road if you have a dark, a mid, and an ultra pale version of the same colour in your palette. Darkest colours can be used for headlines and the lightest for backgrounds, or you can also inverse this effect.

Option 3

A little different from the monochromatic palette, an analogous palette means using any shades of colours that are within the same 90 degree on the colour wheel. For example violet, red-violet, and red. Or yellow-orange, yellow, and yellow-green. This is a really fun way to create a diverse colour palette that is extremely cohesive. You can also play around with the various tints and tones within this 90 degree if you wish to have some lighter and some darker hues.

If you have one specific colour in mind that absolutely MUST be part of your visual branding, as most of my clients do, then try playing around with a colour wheel and you may come up with a colour palette you never otherwise would have considered.

Want to share your favourite colour combinations? Post them below in the comments. I’d love to hear your thoughts.

Happy colouring!

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