05 Jun 3 Branding Secrets Entrepreneurs Must Know to Magnetize Clients
Do you know what makes you unique in your field? Do you know why your clients should choose to work with YOU? What will drive these clients to be attracted to you in the first place? Would you like to know my 3 little secrets for magnetizing clients? I’d like to share some insight on this with you. Here goes…
3 Branding Secrets Entrepreneurs Must Know to Magnetize Clients
Know what makes you unique.
This is so important. With people searching for human connections in an age of internet, you need to ask yourself what makes you unique and different from your competitors. There are heaps of massage therapists out there for example, BUT they each have their own style, experience, approach, specialty, and personality. I believe you need to let people in and show who you are. Don’t be afraid of being authentic.
To figure out what makes YOU unique you can start by asking yourself these questions:
What personal and professional experience do you have?
What type of personality do you have?
What is your big WHY? (why you do what you do)
What other education or skills do you have under your belt?
Know who your ideal client is.
You’ve probably heard the expression,… “If you try to market to everyone, you will attract no one”. People need to feel as though you are speaking to them personally in order for you to attract them as clients. If you have a generic message that tries to appeal to everyone, no one will feel connected to what you are saying.
There’s a bit of confusion around the whole “ideal client/niche topic”. It doesn’t have to mean that you only work with one type of client. You just need to know who you prefer to serve so that your branding and marketing can be created to attract that audience.
Then, if you attract other clients, or your existing clients refer new clients to you who are outside of your typical client avatar, it’s up to you to decide if you’d like to work with them or not. That’s the beauty of being an entrepreneur — you get to decide!
Be as specific as you can when defining your ideal client. Choose a 10 year age gap. Are they men or women? Or maybe they are a specific type of person for example athletes or people with allergies.
A word to the wise: make sure your ideal client avatar can afford your services. If they cannot, you might want to reassess.
I encourage you to sit down and write out as many characteristics as you can to define your ideal client. Once you do this, you’ll be able to get inside their heads to figure out what problems they face and how YOU can provide the solution.
Have a personalized and consistent visual brand.
Once you are clear on what makes you unique and who you want to attract you can tailor-design your visual branding. Your visuals should not be generic because you run the risk of “looking” generic. You also don’t want your visuals to look homemade because that will send the wrong message about your business. If you want to look high-end and attract high-end clients, your branding needs to match your level of expertise.
Did you know that people make up their minds about us within the first 2-3 seconds?
That may be ok when you meet someone at a networking event and you have the chance to sell yourself in person but what happens when someone finds you online first?
Did you know that visuals are processed by the brain 60,000x faster than words?
It is vital to check-in and see what your visuals say about you and your business.
Your visual branding should work for you in your absence. Your branding should capture the essence of who you are so that people feel as though they are getting to know you. Your branding should also resonate with your ideal clients and appeal to them.
What exactly does “visual branding” consist of?
To me this means much more than just your logo. Your visual brand is the visual identity of your business. It’s your logo, colour palette, fonts, graphic details or patterns, and photography style.
To see an example of a visual brand we created click here.
Finally, once you have your visual branding sorted, you need to make sure to use your tailor-made style EVERYWHERE on all your web and printed communications. All your marketing materials should have a continuous look. That means everything from your Facebook cover image, to your website, business card, and even Word documents or Power Point presentations.
I had a fine arts teacher that said (in her Polish accent), “repetition gives integration”. If your clients start to see your branded style again and again, you will more likely stick out in their minds. You will be memorable, magnetizing, and top of mind.
By creating your own unique visual brand you will not only look more professional in your clients’ eyes but they will see that YOU take your business seriously and are willing to invest in it. This will organically inspire the same confidence in your clients. They will feel safe in hiring you or buying your product.
Has this post been helpful for you in creating your visual brand?
Please leave a comment or question below — I’d love to hear from you!
If you are struggling to figure out what makes you unique or to know who your ideal client is you may be interested in the mentoring program I am currently creating to help entrepreneurs. If you’d like to learn more about this program and be the first to know when it is ready click here.
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